FAVOR provides an innovative response to the suffering caused by addiction for over 5,000 new individuals in Upstate South Carolina each year. Its work is part of a national recovery advocacy movement whose vision is to provide people affected by substance use disorders with access to the support they need to achieve and maintain long-term recovery.
The Modern Retro has been working with FAVOR Greenville on several different projects to help promote their message through effective graphic communication. Some notable assignments include the following: redesigning their General Brochure, creating a full-page advertisement for Town Magazine, condensing information from older material for a new Website layout proposal, a Christmas Card layout, updating their Letterhead layout, and creating layouts for Email Invites to promote their social events.
The fundamental formula for presenting all FAVOR information in a graphical setting is to not compete against the existing FAVOR Logo and Branding, but instead enhance it with complementary colors and fonts. The intensity of those stylings is dictated by the nature of the project type.