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Updated: Jan 5, 2021

I know I am late with this write-up as the Adobe Max Creativity Conference for 2020 was back on October 20th, but I did not have my blog ready at the time and I believe it is still worth talking about. As you can imagine, because of the Covid-19 Epidemic, this year’s conference was broadcasted live over the internet without a in person live audience. While it helped that they incorporated the great Conan O’Brian into the act, the main Keynote felt way too scripted, uptight, and forced. However, any and all subjective criticism is forgiven for obvious reasons and I am truly grateful that I was able to be part of the experience virtually.

The amount of talent from so many different disciplines being flexed throughout the sessions was hugely impressive. People like Annie Leibovitz (Photography), Aaron Draplin (Graphic Design), Drew Struzen (Artist), and many more were on display showcasing what they can do and what they believe in. The showcase for each creative was not terribly in depth but still long enough to create a powerful microcosm of their view on life, humanity, and the need to express, especially in world that exist in 2020. The amount of inspiration and motivation delivered from the 2020 Adobe Max was almost overwhelming.

I was not able to watch the entire 3-day slate of sessions, but what I was able to watch kept me reflecting on how easy it is to be a creative in this day in age. All the tools needed to be a creative are so accessible and I am so grateful for that fact. I guess the most important message I took away from the conference was “Create Something.” It does not matter if you do not get it right the first time, just create something. Express. Do not hold back. With everything that has been happening in 2020, the world is as desperate as ever for intellectual and emotional ideas to be delivered in a form of expression so that people do not give up on humanity. It is so important that we do not give up on the idea of love and working together while recognizing and learning from our differences. There is so much disgusting negativity and destruction that divides us. We must combat this negativity and destruction. We must create and express for the sake of something more positive than ourselves.



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