FAMILY FRIENDS LOVE

CONCEPT

Propaganda trying to convince us to live in a divided world is a constant in our lives. It is mainly political in nature, but can also exist in commercial form. It is time to fight back against this negative narrative. In a world that is constantly trying to divide us, what will your focus be?

1. Develop Initial/Root Composition that communicates Family, Friends, and Love

2. Create 5 layouts with the Initial/Root Composition for an exercise of expression and communication

BACKGROUND

After experimenting with layouts that emphasized maximalism, I felt the need to develop a more minimalistic style of presentation. The idea of Family, Friends, and Love was taken form graphic #11 from the Tangled series, more specifically, the Japanese symbols and chemical symbols. I really liked working with the compositional form of the Japanese symbols, but I also loved how they create an unknown in communication for someone who only speaks english. The chemical symbols for Serotonin, Dopamin, and Oxytocin were also used as they are often associated with positive feelings.

PRESENTATION

1. 24 Inch X 36 Inch 

2. 5 Layouts total with 1 layout posted to Social Media every business day

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