TANGLED
CONCEPT
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Develop Initial/Root Composition and find inspiration in its form
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Summarize discovered inspiration with One Word or Phrase
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Expand the meaning of the One Word or Phrase with a subset of Words and/or Phrases
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Create multiple layouts with the Initial/Root Composition for an exercise of expression and communication
RULES + LIMITATIONS (set by me)
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Layout/Design must be an exercise of Maximalism
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Collage, or Semi-Collage Style with a blend of Raster and Vector Elements
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Layout imagery should not be too specific and allow for the viewers imagination to make their own conclusions about what they are seeing
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Layout will be limited to 2 Fonts
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“Tangled” will be presented differently except for 3 layouts: Beginning, Middle, and End
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All subtext will share same font weight and size
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Text will not be “embedded” within design concepts, but lay on top of the layout instead
PRESENTATION
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28 Inch X 15.75 Inch (Graphic)
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Layouts will be presented vertically in social media post, but will also function horizontally side by side for one long mural like design
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15 Layouts total with 1 layout posted to Social Media every business day
BACKGROUND + THEORY